Posts Tagged ‘contentproducer’

Technology & Innovation Roundtable: Mike McGuire

September 8, 2008

As the VP of Research at Gartner, Mike has been around long enough to remember the days when Steve Jobs used to wear dress shirts and bow ties to work. Not a diss towards him at all, in fact, I find it interesting as he is someone who hails from a very traditional outlet, and is intrigued by the new media tools.

Re-emphasizes the thought, people will pay for content if it is valuable. This of course begs the question (from him) Why we are whacking reports and editors – wouldn’t it be smarter to cut the sales staff if they are not finding ways to monetize the content?

Likes the power of search and tagging to help bring people of like interests together and tools such as Twitter as it has the possibility to change the landscape of broadcast news.