Media Roundtable: Jim Bettinger


Jim sees the adoption of online news resources as both a benefit, and a detriment to existing ‘traditional’ papers.He lives in an environment where they are training future journalists, but can’t honestly say where those new journalists will be employed once they graduate.

He shared an interesting survey around a local action (widening of Oregon Expressway project in Palo Alto) that found most of the stories generated around this ‘event’ came from traditional outlets, not independent websites, blogs, etc. – and Palo Alto is in the center of the tech industry.

Information wants to be free (be accessible to all), and by nature, it wants to be expensive (to support costs of this initiave). The tension between both ideals will not go away. They key is to find a path that allows for both for long term success.


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